Meaning of the word "new levels, new devils" in English

What does "new levels, new devils" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

new levels, new devils

US /nuː ˈlɛvəlz, nuː ˈdɛvəlz/
UK /njuː ˈlɛvlz, njuː ˈdɛvlz/
"new levels, new devils" picture

Idiom

a phrase suggesting that with every new stage of success or growth, one will face new and more difficult challenges or opposition

Example:
I thought getting promoted would make things easier, but it's just new levels, new devils.
As your business grows, remember: new levels, new devils.